Salesforce Ends Enterprise Heroku Sales: What It Means — and What to Do Next

Over the past few days, headlines and social posts have claimed that “Salesforce has ended Heroku.”
That statement is not fully accurate, but it does point to a meaningful strategic shift that Salesforce customers should understand.

Salesforce has ended new enterprise sales of Heroku, meaning large-scale, contract-based Heroku offerings are no longer being sold to new customers. Existing customers can continue running Heroku workloads, and the platform itself is not being shut down.

However, this move signals a broader change in Salesforce’s platform strategy — and it’s one worth paying attention to.

What Has Actually Changed?

Let’s separate fact from speculation:

  • ✅ Enterprise Heroku sales have ended for new customers

  • ✅ Existing customers can continue using and renewing Heroku

  • ❌ Heroku has not been shut down

  • ❌ This is not a sudden platform deprecation

Salesforce has described this as an End of Sale (EOS) for enterprise Heroku offerings, not an End of Life (EOL). In practical terms, this means Heroku is moving into a more maintenance-focused phase rather than aggressive expansion.

Why Is Salesforce Doing This?

From an architectural and commercial perspective, this makes sense.

Salesforce has been investing heavily in:

  • Core Salesforce Platform capabilities

  • Salesforce Functions

  • MuleSoft

  • Data Cloud

  • Event-driven and API-first architectures

Heroku, while still powerful, sits slightly outside Salesforce’s core platform governance, security, and cost models. For enterprise customers, Salesforce is increasingly steering innovation toward native or tightly-integrated services.

This isn’t about Heroku being “bad technology”. It’s about Salesforce simplifying its enterprise stack.

What This Means for Businesses Using Heroku

If you’re currently running workloads on Heroku:

  • You do not need to panic

  • Your apps will continue to run

  • Support and renewals still exist (for now)

But strategically, this is a warning light, not a siren.

If your architecture relies heavily on Heroku for:

  • Core business logic

  • Customer-facing portals

  • Long-term regulated workloads

  • Mission-critical integrations

…then now is the time to review your roadmap.

Smart Alternatives We’re Seeing

At JSBC Labs, we’re increasingly helping clients transition toward:

  • Salesforce-native solutions (Flows, Apex, LWC, Functions)

  • API-driven microservices hosted on AWS, Azure, or GCP

  • Event-based integration patterns using Salesforce Pub/Sub

  • Containerised services with clearer cost and lifecycle control

The goal isn’t “replace Heroku overnight”, it’s to reduce platform risk and avoid being locked into a tool that may no longer be central to Salesforce’s long-term vision.

Our Take at JSBC Labs

This announcement isn’t bad news, it’s clarity.

Salesforce is signalling where it wants enterprise customers to build going forward. Teams that act early will have more control, better cost predictability, and cleaner architectures.

If you’re unsure how exposed your Salesforce stack is, or want an independent architectural review, this is exactly the moment to ask the question.

Need Help Reviewing Your Salesforce Architecture?

At JSBC Labs, we specialise in:

  • Salesforce architecture reviews

  • Platform risk assessments

  • Heroku exit or containment strategies

  • Event-driven and Data Cloud-ready designs

Get in touch and let’s future-proof your platform before decisions are forced on you.

Admin