Salesforce Isn’t Hard

Why Salesforce Gets a Bad Reputation Spend a few minutes on Reddit and you’ll see it: “Salesforce is clunky.”“Salesforce is slow.”“Salesforce is painful to use.” Yet the same platform runs some of the world’s most efficient sales, service, and operations teams. So what gives? The uncomfortable truth is this: Salesforce isn’t hard, bad implementations are. […]

Why Salesforce Feels Expensive (And How to Make It Worth Every Pound)

Introduction: “Salesforce Is Too Expensive” — Is It Really? One of the most common criticisms of Salesforce — especially on Reddit — is cost. Licenses feel high.Consultants feel expensive.Customisation feels never-ending. It’s easy to conclude that Salesforce simply costs too much.But in reality, Salesforce only feels expensive when it’s not delivering value. At JSBC Labs, […]

What Salesforce Actually Does and Why Serious Businesses Still Choose It

Why Everyone Talks About Salesforce…But Few Explain It Well Ask ten people what Salesforce does and you’ll get ten different answers. Some say it’s a sales tool.Others call it a database.On Reddit, you’ll often see people asking “Why is it so expensive?” or “Why does every company use it?” The confusion exists because Salesforce isn’t […]

Salesforce Ends Enterprise Heroku Sales: What It Means — and What to Do Next

Over the past few days, headlines and social posts have claimed that “Salesforce has ended Heroku.”That statement is not fully accurate, but it does point to a meaningful strategic shift that Salesforce customers should understand. Salesforce has ended new enterprise sales of Heroku, meaning large-scale, contract-based Heroku offerings are no longer being sold to new customers. […]

Real-World Salesforce Agentforce Use Cases for Sales Teams

Agentforce isn’t theoretical — it’s already transforming how sales teams operate. The key is using it where autonomy adds value, not chaos. Use Case 1: Lead Qualification Agent No SDR bottleneck. No delays. Use Case 2: Deal Risk Monitoring Agentforce continuously evaluates: Then acts, notifies, or escalates automatically. Use Case 3: Forecast Confidence Agent Rather […]

Salesforce Agentforce Explained: What It Is and Why It Matters

Salesforce Agentforce represents a fundamental shift in how work is executed inside Salesforce. Rather than automating steps, Agentforce introduces autonomous, goal-driven agents that can reason, act, and adapt across systems. This article explains what Agentforce really is, how it differs from Einstein, Flow, and bots — and why it matters for enterprises planning AI at […]

How to Choose Recruitment Software (Without Getting Burned by Shiny Features)

Choosing recruitment software can feel like shopping for a car when you don’t really know engines. Every vendor looks great on the homepage, everyone promises “AI,” and every demo seems to do everything… until you go live. I’ve spent years designing and implementing recruitment systems for agencies and in-house teams, and the same pattern shows […]

Salesforce: The Platform Powering Modern Business Transformation

In today’s digital economy, agility isn’t optional — it’s survival. Businesses that thrive are those able to connect data, processes, and people seamlessly. That’s why Salesforce has become the world’s #1 Customer Relationship Management (CRM) platform, empowering companies of all sizes to transform how they sell, service, market, and grow. More Than a CRM While […]

Salesforce Unveils New Agentforce Builder & Expands Agentforce Suite

Salesforce is doubling down on its Agentforce platform with several ambitious updates, including a beta of the new Agentforce Builder, plus additions like Observability, Grid, and more. These enhancements aim to help businesses build, deploy, monitor, and scale AI agents more efficiently—and with greater control.

JSBC Labs Earns Listing on UK Recruiter Directory

We’re proud to announce that JSBC Labs has been officially featured in the UK Recruiter directory, a vital resource for recruitment and HR professionals. This achievement further elevates our presence in the recruitment tech ecosystem and reinforces our commitment to delivering Salesforce excellence to industry leaders.