Salesforce Isn’t Hard

Why Salesforce Gets a Bad Reputation Spend a few minutes on Reddit and you’ll see it: “Salesforce is clunky.”“Salesforce is slow.”“Salesforce is painful to use.” Yet the same platform runs some of the world’s most efficient sales, service, and operations teams. So what gives? The uncomfortable truth is this: Salesforce isn’t hard, bad implementations are. […]

Why Salesforce Feels Expensive (And How to Make It Worth Every Pound)

Introduction: “Salesforce Is Too Expensive” — Is It Really? One of the most common criticisms of Salesforce — especially on Reddit — is cost. Licenses feel high.Consultants feel expensive.Customisation feels never-ending. It’s easy to conclude that Salesforce simply costs too much.But in reality, Salesforce only feels expensive when it’s not delivering value. At JSBC Labs, […]

What Salesforce Actually Does and Why Serious Businesses Still Choose It

Why Everyone Talks About Salesforce…But Few Explain It Well Ask ten people what Salesforce does and you’ll get ten different answers. Some say it’s a sales tool.Others call it a database.On Reddit, you’ll often see people asking “Why is it so expensive?” or “Why does every company use it?” The confusion exists because Salesforce isn’t […]

Salesforce Ends Enterprise Heroku Sales: What It Means — and What to Do Next

Over the past few days, headlines and social posts have claimed that “Salesforce has ended Heroku.”That statement is not fully accurate, but it does point to a meaningful strategic shift that Salesforce customers should understand. Salesforce has ended new enterprise sales of Heroku, meaning large-scale, contract-based Heroku offerings are no longer being sold to new customers. […]

Why Recruitment Feels Harder Than It Used To

On paper, recruitment should be easier than ever. There’s more technology, more data, more automation, and more tools designed to support recruiters at every stage of the process. Yet speak to almost any recruiter and you’ll hear the same thing: “It feels harder than it used to.” That feeling isn’t imagined, and it’s not because […]

Real-World Salesforce Agentforce Use Cases for Sales Teams

Agentforce isn’t theoretical — it’s already transforming how sales teams operate. The key is using it where autonomy adds value, not chaos. Use Case 1: Lead Qualification Agent No SDR bottleneck. No delays. Use Case 2: Deal Risk Monitoring Agentforce continuously evaluates: Then acts, notifies, or escalates automatically. Use Case 3: Forecast Confidence Agent Rather […]

The Hidden Cost of Bad Recruitment Systems

Most recruitment businesses know when something isn’t working, but few can quantify the cost of it.

Bad recruitment systems rarely fail in obvious ways. They don’t usually crash or stop teams from working altogether. Instead, they quietly slow things down, introduce friction, and create inefficiencies that compound over time.

For recruiters, that hidden cost adds up faster than many realise.

What Recruiters Actually Need From Recruitment Technology

Too often, systems are built around reporting and oversight, rather than the realities of day-to-day recruiting.

Why “Just Adding a Tool” Rarely Fixes Operational Problems

When processes start breaking down, the instinct is usually the same: add a tool.

A new CRM. A new reporting platform. Another integration. A new dashboard to “get visibility”.

But most of the time, adding technology doesn’t solve the problem, it simply moves the problem somewhere else.

Because the truth is: tools don’t fix operations. Process does.

Automation Isn’t About Speed — It’s About Control

Automation is often sold as a shortcut.
Faster processes. Faster output. Faster growth.

But in practice, speed is rarely the real problem organisations are trying to solve.
What they’re actually struggling with is control.