What Salesforce Actually Does and Why Serious Businesses Still Choose It
Why Everyone Talks About Salesforce…But Few Explain It Well Ask ten people what Salesforce does and you’ll get ten different answers. Some say it’s a sales tool.Others call it a database.On Reddit, you’ll often see people asking “Why is it so expensive?” or “Why does every company use it?” The confusion exists because Salesforce isn’t […]
Salesforce Ends Enterprise Heroku Sales: What It Means — and What to Do Next
Over the past few days, headlines and social posts have claimed that “Salesforce has ended Heroku.”That statement is not fully accurate, but it does point to a meaningful strategic shift that Salesforce customers should understand. Salesforce has ended new enterprise sales of Heroku, meaning large-scale, contract-based Heroku offerings are no longer being sold to new customers. […]
Winter ’26 Salesforce Flow
At JSBC Labs we live in Flow Builder—automating onboarding, dispatch ops, credit workflows, and the odd gnarly data cleanup. Winter ’26 doesn’t rewrite the rulebook, but it makes the day-to-day faster and saner. Here’s what stood out in hands-on testing across real client scenarios. TL;DR 1) The new debug experience (now great for Screen Flows) […]
Enabling Record Locking and Unlocking in Apex: A Quick Guide
Ever run into this frustrating little gem in your Salesforce deployment or Apex tests? System.NoAccessException: Apex approval lock/unlock API preference not enabled Yeah, us too. If you’re trying to use Approval.lock(record) or Approval.unlock(record) in Apex, Salesforce needs you to explicitly enable the feature first. Here’s how to do it — with a side of clarity […]
Salesforce Admins’ Roadmap for 2025 – AI and Beyond
As 2025 unfolds, Salesforce Admins are at the forefront of a transformative shift in the CRM landscape. With the rapid integration of AI, automation, and enhanced data capabilities, the role of the Admin is evolving from system maintenance to strategic enablement. At JSBCLABS, we believe it’s more important than ever for Admins to stay ahead […]
Salesforce Mistakes to Avoid
Salesforce is a powerful CRM platform that can transform your business. However, like any complex system, it’s easy to make mistakes during setup and usage. These errors can lead to wasted time, poor adoption, and missed opportunities. To avoid such pitfalls, here are 8 common Salesforce mistakes—and practical tips on how to avoid them: 1. […]
A Beginner’s Guide to CRM Success
Are you new to Salesforce CRM? If so, understanding this powerful platform can completely transform how you manage customer relationships, automate workflows, and boost productivity. Whether you’re an entrepreneur, sales professional, or marketer, learning Salesforce will give you a competitive edge. In this guide, we’ll introduce Salesforce, explore its key features, and provide practical steps […]
Best Salesforce Integrations to Optimize Recruitment Processes
Introduction Recruitment businesses often face the challenge of managing multiple tools and systems for candidate sourcing, tracking, and placement. Fortunately, Salesforce, with its powerful CRM capabilities, can streamline these processes and improve recruitment outcomes. By integrating Salesforce with other platforms, recruitment businesses can enhance automation, boost productivity, and leverage valuable insights to make data-driven decisions. […]
Salesforce Winter ’25: What You Need to Know
Salesforce Winter ’25 is one of three annual seasonal updates released by Salesforce, alongside Spring and Summer versions. These updates introduce new features, enhancements, and innovations to help users stay ahead in the rapidly evolving world of CRM technology. Notably, the Winter ’25 release prioritizes user experience, boosts productivity, and provides cutting-edge tools that enable […]
How AI is Shaping Salesforce Admin Roles
Artificial Intelligence is revolutionizing industries across the board, and Salesforce is no exception. With tools like Einstein AI and advancements in automation, the role of Salesforce administrators is rapidly evolving. While artificial intelligence introduces efficiencies and new capabilities, it also brings challenges and requires admins to adapt to stay ahead in this dynamic landscape. The […]
